Previous versions of the Digital Annexe website had tended to miss the mark; from versions that were too text-heavy to versions that failed to showcase our creative work at all and versions which made us feel more 90s IT support company than modern London-based digital agency. So for the new site, we wanted to overhaul our approach. Leading the re-design, I was heavily involved throughout the whole project lifecycle. I created wireframes to map out the customer journey, then mock-ups that aimed for clean design with touches of boldness via colour and typography and then finally coded the site using the Wordpress CMS.
UI, UX, HTML, CSS, WordPress, jQuery
Instant/Delayed is a slightly tounge-in-cheek shopping inspiration concept for the fashion conscious who need a little help saving. Users determine how much they want to save over a specified time period, the kind of item they're looking for and I/D shows things they may be interested in (using the Svpply API). This is personal project launching later this year.
Mercedes-Benz commissioned Digital Annexe to create a new video streaming platform to showcase their upcoming and new model releases. Working on the website design of the new platform, my aim was to make a potentially complex experience feel simple. I also tried to introduce a sleek, fresh and younger aesthetic without diverting too heavily from the Mercedes-Benz brand guidelines.
Mercedes-Benz commissioned Digital Annexe to create a new video streaming platform to showcase their upcoming and new model releases. I worked primarily solo on the art direction and UI of the website. I created this UI sheet (PSD) to enable other designers and developers to understand how to use the components.
ClichéGram is a live feed celebrating some of the more cliché images synonymous with Instagram. The project was designed and coded over seven consecutive days and is the first in the One Week Projects series.
UI, HTML, CSS, jQuery
Sponsored by BT and to raise money for Sport Relief and the Ellen MacArthur Trust, Ludo Bennett-Jones sailed around the UK in a dinghy. His tweets and Instagram photos were plotted along a Google Map.
UI, UX, Photoshop
Over at Digital Annexe, we created an iPad app for the new model of the Mercedes-Benz B-Class. The final menu system in the iPad brochure is based on these images.
Illustrator, Photoshop, art direction
I edited video footage and then in After Effects, colour graded, added "ghost-trail" text, a bokeh effect and shine/glow treatments onto the video.
After Effects, Storyboarding, Final Cut